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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which settings should be enabled when analyzing data for customer segmentation?
(Select two.)
Response:

A) Apply Event Filters for Specific Actions
B) Schedule Data Ingestion Checks
C) Use Profile Merge Policies
D) Enable Real-Time Data Refresh

2. Which elements must be configured when building a report for sales performance across regions?
(Select two.)
Response:

A) Sales Metrics
B) Campaign Priority Assignment
C) Data Processing Rules
D) Regional Dimension Filters

3. Your team launched a multi-channel marketing campaign and requested a report tracking customer journeys. After reviewing the report, you notice that only email engagement data is displayed. After troubleshooting, you discover that identity stitching was not enabled. What should be your next step?
Response:

A) Enable identity stitching across data views and refresh the report.
B) Add a new campaign view for tracking all channels.
C) Create a calculated metric for customer journeys.
D) Apply segment filters for other channels.

4. Your manager requests a report showing the overlap between customers visiting both the mobile app and the website. After generating the report, you notice that customer overlap is missing. What should you do next?
Response:

A) Apply a calculated metric for cross-channel activity.
B) Reprocess the data ingestion rules.
C) Enable identity resolution using the customer email address.
D) Use the Segment Overlap feature.

5. Which actions are necessary when configuring a data view in Adobe CJA?
(Select two.)
Response:

A) Assigning Metrics and Dimensions
B) Enabling Data Encryption
C) Defining Component Labels
D) Activating API Event Triggers

Solutions: