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Facebook 600-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Community Strategy | 25% | - Plan for community lifecycle stages - Scale community effectively - Design community structure and governance - Build operational workflows and admin roles |
| Content Strategy | 20% | - Curate and moderate content quality - Adapt content for member segments - Develop engaging content aligned with community goals - Use events, live video, and interactive formats |
| Community Foundation | 20% | - Establish community guidelines and rules - Define community mission, goals, and success metrics - Apply Meta Community Standards and policies - Select appropriate Meta platforms (Groups, Pages, Instagram) |
| Community Engagement and Moderation | 20% | - Onboard and welcome new members - Moderate discussions and resolve conflicts - Foster interaction and meaningful connections - Manage violations and enforce rules consistently |
| Measurement and Analytics | 15% | - Interpret data to improve strategy - Use Meta Insights and analytics tools - Track key performance indicators - Identify opportunities for growth and monetization |
Facebook Certified Community Manager Sample Questions:
Question 1
An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)
A. Prepare materials for influencers that highlight recent community impact
B. Create a Facebook Page and organize events using the paid events functionality
C. Claim a membership fee for current members of the Facebook group
D. Create a Facebook Page and use the fundraising tool to share the fundraisers with the community
Question 2
The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)
A. Analyze drop-off for video content
B. Survey community members
C. Study engagement trends on the school's Facebook Page
D. Interview alumni
Question 3
A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)
A. Adjust the rules to allow political content and generate more group engagement
B. Approve the post with a warning to the celebrity
C. Decline the post with feedback to educate the celebrity on the group policy
D. Approve the post and close commenting to prevent political discussion
E. Treat the celebrity according to the policy of the group
Question 4
An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)
A. Decide on the target audience and which platforms to use to reach them
B. Review existing channel performance and replicate strategy
C. Define partnership criteria with key food and beverage influencers
D. Determine launch goals and milestones to achieve
Question 5
A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?
A. Review data for insights into high-performing content in the community.
B. Research popular content themes that may be relevant to the community.
C. Ask community members to share their most memorable community posts.
D. Survey community members for their most frequently asked questions about content themes.
Solutions:
| Question 1 Answer: B,D | Question 2 Answer: B,D | Question 3 Answer: C,E | Question 4 Answer: A,D | Question 5 Answer: D |
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