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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You are researching the launch of a new product and want to cross-sell to your current customer base to see if there is an audience that could be a good fit for the new product.
You need to better understand the behaviors, demographics, and investigate several audiences for your client.
Which audiences do you analyze in Audience Insights?
Select all that apply.
Choose ALL answers that apply.

A) You should upload a customer database and analyze their behaviors.
B) You should research all users on Facebook with certain characteristics that match your target market.
C) People who have viewed a view post on your Fan Page.
D) You should research people connected to your Fan Page.

2. Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.

A) CPC
B) Brand Lift
C) Frequency
D) CPM
E) Reach

3. You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.

A) Convert different currencies into the same one.
B) Include only customers with highest value order for best performance.
C) Always include your customers' countries in their own column in your file.
D) Always include the country code as part of your customer's phone numbers.
E) For customer lifetime value rate your customers on a ranking from 1-10

4. You receive a month-long IO from a client for a new campaign with a $10,000 budget. The IO is delivered in full by the end of the month. You receive a new IO for the next month with a budget of $20,000.
How could you execute this new requirement?
(Select two options that apply)
Choose ALL answers that apply.

A) Duplicate the existing campaign and increase campaign spending limit to $20,000
B) Ensure that the sum of the budgets for the active ad sets in the new campaign reflect the $10,000 you want to spend over the course of the month.
C) Make sure the sum of the budgets for the active ad sets in the existing campaign reflect you want
$30,000 over the course of the new month.
D) Start a new campaign and set up the spending limit to $30,000.
E) Increase the ad sets limit to $15,000 to ensure you spend $30,000 over the course of the month.
F) Raise the campaign spending limit of the existing campaigns to $30,000.

5. You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.

A) Open one Fan Page with multiple locations.
B) Open a Global Fan Page.
C) You are not able to set up franchise locations on Facebook.
D) Open a new Fan Page for each location.

Solutions: