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How to Prepare For Oracle Eloqua CX Marketing 2020 Implementation Essentials
Preparation Guide for Oracle Eloqua CX Marketing 2020 Implementation Essentials
Introduction for Oracle Eloqua CX Marketing 2020 Implementation Essentials
The Oracle Cloud Eloqua Marketing Cloud Service 2020 Implementation Essentials exam is designed for marketing professionals who want to demonstrate expertise implementing marketing automation solutions. This certification covers topics such as the timeline and deliverables for a successful implementation, fundamentals of the Eloqua platform, the platform architecture and data model of Eloqua, tasks included in initial, digital, email, and form configuration, the features that support data management, the configurations required for CRM integration, the features that support automation, and additional Eloqua Services. This certification validates understanding of a successful implementation of the Eloqua platform.
The Planning Cloud 2020 Certified Implementation Specialist has demonstrated the knowledge and expertise in implementing the following:
- Industry best practices
- Role-based use cases
- Advanced strategies and techniques
- Hands-on practice with the fundamentals of the primary features and functionalities
- Release highlights and deep-dives for new features
- Guidance for administration and management of the application
- Implementation, configuration and extension of the applications
ORACLE 1Z0-340-20 practice exams and ORACLE 1Z0-340-20 practice exams are designed specifically for candidates to gain an uperhand on experience and knowledge to get through this exam.
Oracle 1Z0-340-20 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Eloqua Fundamentals & Architecture | 15% | - System architecture and data model - Platform overview and navigation - Security settings and user management |
| Topic 2: Implementation Overview | 10% | - Client documents and required stakeholders - Key milestones and deliverables - Implementation services and offerings |
| Topic 3: CRM Integration & Additional Services | 10% | - Reporting and analytics - CRM integration setup - AppCloud and external services |
| Topic 4: Email & Preference Management | 10% | - Unsubscribe management - Email configuration and personalization - Subscription and preference centers |
| Topic 5: Data Management | 20% | - Contact/account fields and views - Standard and custom objects - Data prioritization and deduplication - Data import, export, and standardization |
| Topic 6: Branding & Deliverability | 10% | - Bounce and complaint management - IP warming and deliverability strategies - Email groups and domain configuration |
| Topic 7: Automation & Campaigns | 15% | - Lead scoring and segmentation - Automation logic and flow design - Campaign Canvas configuration - Program Builder and Program Canvas |
| Topic 8: Tracking & Assets | 10% | - External form integration - Form creation and configuration - Tracking script integration - Microsites and landing pages |
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