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GAQM CSMP-001 Exam Syllabus Topics:

SectionObjectives
Building Relationships for Success in Sales- Communication and Networking
  • 1. Relationship Selling Communication Skills
  • 2. Small Talk Techniques
  • 3. Networking Management
  • 4. Non-Verbal Messages
- Relationship Building
  • 1. Disclosure Techniques
  • 2. Customer Focus
  • 3. Influencing People
  • 4. Relationship Formation Factors
Body Language- Non-Verbal Communication
  • 1. Body Signals
  • 2. Facial Expressions
  • 3. Personal Space
  • 4. Posture Monitoring
  • 5. Mirroring and Leading
- Professional Presence
  • 1. Interactive Exercises
  • 2. Handshake Techniques
  • 3. Professional Appearance
Marketing and Sales- Marketing Fundamentals
  • 1. Market Research
  • 2. Recognizing Trends
  • 3. Strategies for Success
  • 4. Defining Marketing
  • 5. Mission Statements
- Marketing Planning and Promotion
  • 1. Brochures
  • 2. Trade Shows
  • 3. Networking
  • 4. Developing a Marketing Plan
  • 5. Increasing Business
  • 6. Advertising
Marketing with Social Media- Execution and Analytics
  • 1. Facebook, LinkedIn and Twitter Marketing
  • 2. Social Media Management Tools
  • 3. Trend Monitoring
  • 4. Community Building
  • 5. Metrics and Analysis
  • 6. Damage Control
  • 7. Blogging and Vlogging
  • 8. Specialty Social Platforms
- Social Media Strategy
  • 1. Social Media Planning
  • 2. Marketing Mix Integration
  • 3. Social Media Fundamentals
  • 4. Social Media Team Development
Branding- Brand Management and Evaluation
  • 1. Brand Health Measurement
  • 2. Brand Launch
  • 3. Evaluation Interpretation
  • 4. Middleton's Brand Matrix
  • 5. SWOT Analysis
  • 6. Balanced Scorecard
  • 7. Customer Brand Connection
- Brand Development
  • 1. Brand Positioning
  • 2. Mission and Vision Creation
  • 3. Brand Name and Slogan Development
  • 4. Brand Fundamentals
  • 5. Visual Identity Creation
Telemarketing- Sales Execution
  • 1. Pre-Call Planning
  • 2. Closing the Sale
  • 3. Script Development
  • 4. Trust Building
  • 5. Negotiation Fundamentals
  • 6. Callbacks and Follow-Up
- Communication Skills
  • 1. Customer Service Excellence
  • 2. Telephone Sales Techniques
  • 3. Verbal Communication
Dynamite Sales Presentations- Proposal Development
  • 1. Proposal Formats
  • 2. Editing Techniques
  • 3. Writing Proposals
- Presentation Delivery
  • 1. Presentation Preparation
  • 2. Professional Dress
  • 3. Successful Presentation Elements
  • 4. Presentation Skills
Basic Internet Marketing- Digital Marketing Techniques
  • 1. Search Engine Optimization (SEO)
  • 2. Online Advertising
  • 3. Email Marketing
- Internet Marketing Fundamentals
  • 1. Online Influence Expansion
  • 2. Internet Marketing Planning
  • 3. Internet Marketing Concepts

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