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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following reports in Google Analytics is used to learn how well (or poorly) the landing pages are performing?

A) Funnel Visualization
B) Top Landing Pages
C) Top Exit Pages
D) Site Overlay

2. Which of the following is required to raise awareness and visibility of a product or service?

A) Tracking
B) Branding
C) Clickthrough rating
D) Monitoring

3. All of the following mobile markup languages are supported by Google except for which one?

A) Xhtml (WAP 2.0)
B) Chtml (imode, etc)
C) SyncML (Open Mobile Alliance)
D) Wml (WAP 1.x)

4. Which of the following is used by Google to retrieve information?

A) News server
B) FTP server
C) Doc server
D) IRC server

5. Steve is managing several Google AdWords account for his clients. Steve would like a way to prevent his clients' ads from showing on his network. What tool can Steve use, to prevent his clients' ads from appearing?

A) Steve can use the 'Prevent Ads from Displaying to Me' option in Account Manager.
B) Steve can't block Google AdWords ads from appearing - he just shouldn't click on them.
C) Steve can use the 'Don't Show My Clients' Ads' feature in Account Manager.
D) Steve can use the 'IP Address Exclusion Tool' option in Account Manager.

Solutions: