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Google adwords-display Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Measurement and Optimization | 20% | - Identifying and resolving issues - Conversion tracking - Key metrics and reporting - Optimization techniques |
| Ad Formats and Creation | 20% | - Ad creative best practices - Responsive Display Ads - Uploaded image and HTML5 ads - Compliance and policies |
| Introduction to Google Display Network | 15% | - Core concepts and benefits - Reach and scale across platforms - Campaign objectives and use cases |
| Bidding and Budget Management | 20% | - ROI and performance goals - Automated bidding strategies - Budget allocation and pacing - Manual bidding options |
| Targeting and Audience Solutions | 25% | - Remarketing and similar audiences - Contextual and placement targeting - Audience targeting methods - Demographic and geographic targeting |
Google Display Exam Practice Test Sample Questions:
3Which of the following tools allows advertisers to specifically target YouTube through the AdWords system?
- A. AdWords Conversion Tracking
- B. Ad Planner
- C. Video Targeting
- D. Placement Tool
Correct Answer: D 🗳️
Henry has created a video that he'd like to include in the Google Content Network. His video is a demonstration of a product that he sells on his website. With this type of content, what type of video advertising is Henry interested in using in the Google Content Network?
- A. Video placement ad
- B. In-stream video ad
- C. Click-to-play video ad
- D. Overlay video ad
Correct Answer: C 🗳️
Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?
- A. Cost per 1,000 impression
- B. Cost per acquisition
- C. Cost per conversion
- D. Cost per click
Correct Answer: D 🗳️
Allen is managing ads for his company and he'd like to include the ads in the Google Content Network. Where does Allen configure automatic placements of ads in the Google Content Network for his campaigns?C
- A. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab.
- B. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab.
- C. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab.
- D. Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab.
Correct Answer: B 🗳️
Mary wants to participate in a reservation campaign on YouTube for her company. She has been
working with some designers to create ads, videos, and other content for the campaign. YouTube
offers four types of reservations; which one of the following is NOT one of the reserved media
placements available on YouTube?
- A. YouTube Run-of-Site
- B. AdWords Auction
- C. Partner Watch Pages
- D. YouTube Homepage
Correct Answer: B 🗳️
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