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IBM 000-M96 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting, History, and Advanced Features | 10% | - Contact and response history - Triggers and automation - Profiles and reporting |
| Topic 2: Data Management and Table Mapping | 25% | - Table catalog and data mapping - Base tables, dimension tables, and audience levels - Data access and integration |
| Topic 3: Unica Campaign Architecture and Installation | 20% | - Security and partition management - Installation and configuration - System architecture and components |
| Topic 4: Flowchart Design and Processes | 30% | - Audience and Target Cell Spreadsheet - Select, Merge, Segment, and Snapshot processes - Running, testing, and scheduling flowcharts |
| Topic 5: Offers and Campaign Management | 15% | - Smart offer lists and personalization - Offer creation, templates, and attributes - Campaign projects and tracking |
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
In Unica Campaign, a user can add a new flowchart to a campaign either by creating a new one, or by what other method?
- A. Create a new row in the target cell spreadsheet.
- B. Run the "Create Flowchart" script.
- C. Copy an existing flowchart.
- D. Select "New Flowchart" from the Options menu.
Correct Answer: C 🗳️
Before a customer creates a Response flowchart in Unica Campaign, what data does the customer need to map into a Campaign via a table catalog?
- A. Collect response data/transactions into an Action Table.
- B. Map system tables.
- C. Map customer database tables.
- D. Map contact history tables.
Correct Answer: A 🗳️
In Unica Campaign, what segment type is a reusable list of contacts (such as customers, accounts, or households) that you can use in the Select process as input?
- A. Smart Chart
- B. Flowchart
- C. Sample
- D. Template
Correct Answer: A 🗳️
In Unica Campaign, where does a customer navigate in order to load an existing table catalog into a flowchart?
- A. Click the flowchart icon.
- B. Click the Admin icon.
- C. Click the Options icon.
- D. Click the Run icon.
Correct Answer: B 🗳️
How does a customer access a stored flowchart template in Unica Campaign?
- A. From the Flowchart Library.
- B. From the Attachments Library.
- C. From the Administration Preferences.
- D. From the Template Library.
Correct Answer: D 🗳️
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