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IBM P8010-099 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Segmentation and Marketing Optimization | - Customer segmentation and audience definitions - Campaign tracking and optimization techniques |
| Implementation and Data Validation | - Data quality assurance and troubleshooting - Tag validation and debugging |
| Web Analytics Reporting and Metrics | - Conversion and funnel analysis - Standard reports and KPI interpretation |
| IBM Coremetrics / Digital Analytics Fundamentals | - Coremetrics architecture and data collection model - Tagging implementation and JavaScript page tagging |
| Privacy, Governance, and Best Practices | - Data privacy considerations in analytics tracking - Best practices for enterprise analytics deployment |
IBM Coremetrics Technical Mastery Test v1 Sample Questions:
Which tag types have category parameters?
- A. Pageview and Productview
- B. Pageview, Productview, Shop Action 5, Shop Action 9, Conversion Events, Elements, Technical Properties, and Error
- C. All tags
- D. Pageview, Productview, Shop Action 5, and Shop Action 9
Correct Answer: B 🗳️
Where is the data collected by Coremetrics technology?
- A. From the end-users?browser.
- B. From log files, end-users?browsers, or server-side code.
- C. From log files.
- D. From server-side code.
Correct Answer: A 🗳️
Which of the following companies are currently supported Partners and appear in the ESP Partners list in LIVEmail?
- A. All of the above.
- B. Experian CheetahMail
- C. Silverpop
- D. Responsys
Correct Answer: A 🗳️
Which type of recommendation deployment supports A/B testing?
- A. Both
- B. Both, but only one can be used at a time.
- C. Flat-file recommendations .
- D. Dynamic recommendations.
Correct Answer: D 🗳️
In the simplest possible standard tagging scenario, how many Javascript libraries are included on a page?
- A. None
- B. 4
- C. 1
- D. 2
Correct Answer: C 🗳️
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