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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Analytics and Reporting | 10% | - Marketing performance analysis
|
| Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
1. You create an event in Microsoft Dynamics Marketing and invite 200 contacts.
Which records track the contacts who confirm that they will attend the event?
A) fulfillment records
B) lead records
C) registration records
D) response records
2. You enable automatic lead assignment for a marketing campaign.
When does Microsoft Dynamics Marketing evaluate the lead assignment rules?
A) When any of the fields used in a lead assignment rule are updated.
B) When a lead is saved after the Assigned To value has been cleared.
C) When a lead that has an empty Assigned To field is created.
D) Every time a lead is created.
3. How can you prevent users from downloading the files that are stored in a library?
A) Turn on the Restrict download option when creating the library.
B) Turn on the Restrict download option for each file in the library.
C) Turn off download permissions for the library for all users.
D) Turn off download permissions for each file in the library for all users.
4. Which two statements about Microsoft Dynamics Marketing queries are correct? Each correct answer presents a complete solution.
A) A query generates a set of contact records and adds each contact record to a static marketing list.
B) A query generates a set of contact records that you can save as a static marketing list.
C) A query generates a set of contact records that you can send email marketing messages to.
D) A query generates a set of contact records and associates them with the query so they are always returned in the query record set.
5. You create an event and the associated event registration items in Microsoft Dynamics Marketing.
When a user registers a contact for the event, she selects a registration item and notices that the item quantity is set to 1 and unavailable.
Why is the quantity unavailable?
A) The maximum registration for the item has been met.
B) The item registration requires the submission of the attendee's name.
C) Registration is not available for the item.
D) The item registration does not require the submission of the attendee's name.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: A,B | Question # 5 Answer: C |

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