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Who should take the MB-220: Microsoft Dynamics 365 Marketing Exam

The Microsoft MB-220 Exam certification is an internationally-recognized certification which help to have validation for those professionals who are keen to make their career in Microsoft Dynamics 365 Customer Engagement.

This exam aspirant are assumed to be responsible for implementing solutions that attract and convert more leads, standardize omnichannel messaging , and deliver marketing insights. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.These candidates can go for this exam.

• Marketing consultants
• Microsoft Dynamics 365 Customer Engagement functional consultants

Topics of MB-220: Microsoft Dynamics 365 Marketing Exam

Candidates must know the exam topics before they start of preparation. because it will really help them in hitting the core. Our Microsoft MB-220 exam dumps will include the following topics:

1. Configure marketing applications (5-10%)

Configure marketing settings

• Configure quota limits
• Configure data protection tools
• Configure Marketing Business Units
• Define default matching strategies
• Manage keywords for images for an organization
• Create templates
• Configure event settings
• Configure settings for landing pages
• Configure Campaign & Materials Approval Workflow
• Verify organization and business management settings
• Configure Customer Insights synchronization
• Configure the privacy banner

2. Manage segments and lists (10-15%)

Implement global distribution and high availability

• Create and manage segments
• Combine segments using union, exclude, or intersect logic
• Configure dynamic segments using Designer, Flow, or Query
• Determine segment type
• Create market segments

Create and manage subscription centers and lists

• Add a subscription list or lists to a form
• Create a subscription list
• Create a segment based on a subscription list
• Determine usage scenarios for subscription lists
• Create and manage Subscription Center

3. Create and manage marketing forms and pages (10-15%)

Create marketing forms

• Determine form requirements and limitations
• Embed a form on an external website
• Create new fields to add to marketing forms
• Enable prefilling for forms
• Create a marketing form using a template
• Determine which marketing form type to use

Create and manage marketing pages

• Create and use dynamic test links
• Implement dedicated marketing page blocks
• Customize a marketing page
• Add form blocks to marketing pages
• Determine which marketing page type to use
• Create a marketing page using a template
• Publish a marketing page
• Configure Personalized Landing Pages
• Preview and validate marketing pages

4. Manage leads (10-15%)

Create and manage leads

• Create and manage leads through social content
• Synchronize leads from LinkedIn by using the LinkedIn connector
• Create and manage leads and lead segments through parent contacts/accounts
• Create leads manually or automatically

Create and assess sales readiness

• Configure thresholds
• Set up condition models
• Create and manage Lead Scoring Models
• Create compound conditions
• Create explicit and implicit scoring conditions

5. Create and manage marketing emails (10-15%)

Create email messages

• Create A/B Emails
• Add dynamic content to email messages
• Send messages through send now
• Integrate marketing pages with marketing emails
• Create an email message
• Define mandatory fields

Publish and manage email messages

• Validate and publish messages
• Edit Go live emails
• Preview and test dynamic messages

6. Manage customer journeys (15-20%)

Create customer journeys

• Implement content types
• Implement activity and launch workflow options
• Set up a customer journey
• Determine template types
• Implement targets
• Implement flow control for customer journeys

Publish and manage customer journeys

• Edit live customer journeys
• Validate and publish a customer journey

7. Manage events and webinars (10-15%)

Create and manage events

• Manage Event Forms
• Manage speakers, registration, waitlists, and attendees
• Manage vendors, logistics, and accommodations
• Create an event team
• Set up agendas, including internal and external tracks

Create and manage webinars

• Determine webinar types
• Configure webinar options

8. Configure and analyze customer responses (10-15%)

Create and manage surveys and survey responses

• Identify survey question types
• Configure response routing
• Publish surveys for customer journeys
• Preview and test surveys
• Implement workflow conditional logic for survey actions
• Determine respondent types

Manage Customer Insights

• Analyze redirect URL insights
• Analyze segment insights
• Analyze marketing page insights
• Analyze customer journey insights
• Analyze contacts' responses in Excel
• Analyze email insights
• Analyze marketing form insights
• Analyze lead insights
• Analyze lead scoring model insights
• Determine report types
• Analyze contact insights
• Gather and summarize survey results
• Analyze website insights

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How to book the MB-220: Microsoft Dynamics 365 Marketing Exam

These are following steps for registering the MB-220: Microsoft Dynamics 365 Marketing exam.

• Step 1: Visit to Microsoft Learning and search for MB-220: Microsoft Dynamics 365 Marketing
• Step 2: Sign up/Login to Pearson VUE account
• Step 3: Select local centre based on your country, date, time and confirm with a payment method.

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx