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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?

A) Asynchronous
B) Pixel
C) IFrame
D) Synchronous
E) Dynamic Synchronous

2. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
B) Audience data on past users is sent.
C) Uses a transparent 1x1 image pixel
D) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
E) Only data on users that are seen on a go-forward basis is sent.

3. Describe the features of an Audience Injection App that uses SDT.

A) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
B) The client shares the audience with you. This will generate an email notification that includes the audience composition.
C) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
D) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.

4. Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?

A) The data provider has blocked the account.
B) The requested data is too high volume.
C) The data provider is not already a linked partner.
D) Multiple email addresses are not separated by commas.

5. Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?

A) 4
B) 3
C) 8
D) 6

Solutions: