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Salesforce AP-217 Exam Syllabus Topics:

Salesforce Media Cloud Accredited Professional Sample Questions:

Question 1

A publisher has an existing system to build media plans and integrate with Google Ad Manager (GAM) to create digital ad campaigns.
Which two questions are important to ask to determine if Media Cloud Advertising Sales Management (ASM) is a good fit to replace the existing system?
Choose 2 answers

A. Which ad servers does the system need to connect to for campaign booking?
B. Which type of marketing automation system is in use?
C. Which types of ad products are included in media plans?
D. What are the dimensions for all digital ad formats for the publisher?

Question 2

Without custom development, with which Ad Serving Platform does Media Cloud integrate?

A. Marketing Cloud Intelligence
B. Inventory
C. Facebook Ads Manager
D. Google Ad Manager

Question 3

A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the Salesforce account page for advertisers and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business.
What should a Consultant configure or implement to solve for this use case?

A. Integrate digital delivery sources to Big Query or Snowflake, connect Tableau to the data warehouse, and then set up an embedded Tableau dashboard on the account page.
B. Configure the Ad Delivery Connector for CRM Analytics and set up an embedded CRM dashboard.
C. Use integration procedures to build a custom connection to the ad server to bring delivery data into the Ad Delivery object and set up a report chart on the account page.
D. Clone one of the flex cards included in ASM and customize the parameters to display a Marketing Cloud Intelligence dashboard.

Question 4

A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business. During the creation of a media plan, a Consultant wants to see analytical insights using the View Insights button on the Add and Configure Placements screen.
Which system should the Consultant use to achieve this?

A. Marketing Cloud Intelligence
B. Custom Ad Server
C. Tableau
D. Google Ad Manager

Question 5

Which two objects should a Consultant ensure the user has write access to, for the Seller to create media plans for Digital products using the Advertising Sales Management (ASM) Create Media Plan OmniScript?
Choose 2 answers

A. Quotes
B. Ad Quote Line
C. Media Content Title
D. Order

Solutions: