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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Which of the following use conversions (one-per-click) to get tracked?

A) Customer leads
B) Multiple transactions
C) Sales
D) Unique client leads

2. Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?

A) Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
B) Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
C) Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded.
D) Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic.

3. You are the administrator of the Google Analytics account for your company. As an administrator, you can create additional accounts that do not have the ability to modify the Google Analytics settings. What type of account can you create within Google Analytics that will allow other members of your organization to view your reports but not change the Google Analytics settings?

A) Guest users
B) Object viewers
C) Read only users
D) View reports only users

4. Which of the following tabs is used to see overall performance of a keyword?

A) Audiences tab
B) Campaigns tab
C) Keywords tab
D) Networks tab

5. Which of the following labels allows you to customize your own conversion type?

A) Sign-ups
B) Leads
C) View of a key page
D) Other label

Solutions: