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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Sitemap | 18% | - Web SDK implementation - Content zones configuration - Unified customer profile building - Sitemap design and best practices - Catalog and page mapping |
| Topic 2: Data Integration | 14% | - Data flow management within and outside the platform - Salesforce Connector integration - ETL feed system implementation - Event API usage and configuration |
| Topic 3: Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
| Topic 4: Solution Overview | 16% | - Definition and business value of Marketing Cloud Personalization - Product terminology and core implementation components - Real-time interaction management use cases |
| Topic 5: Activation | 18% | - A/B testing setup and analysis - Campaign optimization and measurement - Mobile and server-side campaigns - Open-time email campaigns - Campaign creation and execution |
| Topic 6: Segmentation | 18% | - Segment performance reporting and analytics - Segment export and integration with Journey Builder - Segment rules, filters and goals configuration - Segment creation and management |
| Topic 7: Setup & Administration | 6% | - Platform configuration and setup procedures - User attributes management - Identity system configuration |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?
A) Audiences
B) Campaigns
C) Templates
D) Recipes
2. Which data feed integrates purchase data into a profile in interaction studio?
A) Catalog feed
B) Interaction feed
C) Conversion feed
D) Transaction feed
3. Which ingredient shows a visitor products or content based on a 'people like me' algorithm?
A) Trending
B) Collaborative Filtering
C) Similar Items
D) Co-Browse
4. ETL feeds must follow explicit specifications and require which type of file format?
A) Text
B) JSON
C) CSV
D) Binary
5. What two features of interaction studio have functionality to perform an A/B testing?
A) Segments
B) Campaigns
C) Templates
D) Recipes
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: B,C |
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