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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 20% | - Difference between Emails and Email Templates - Email capabilities and use cases - Email reporting metrics |
| Reporting and Analytics | 8% | - Conversion and engagement metrics - Dashboard interpretation - Campaign and lifecycle reporting |
| Administration | 11% | - Field creation, editing and mapping - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce |
| Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Lead Management | 24% | - Segmentation rules - Scoring and grading: definition and management - Lists: types, capabilities and creation - Completion actions - Page actions - Automation rules: components and use cases - Custom redirects: capabilities and use cases |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?
Choose 3 answers
A) Check the Profile tab to make sure the prospect has the right drip program profile.
B) Check the Overview tab to determine whether the prospect is unmailable.
C) Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.
D) Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent.
E) Check the Audits tab to see if the prospect was on the correct lists when the email was sent.
2. What could cause standard sync actions from occurring?
A) Salesforce API limit has been reached
B) Connector is not verified or has become unverified
C) A large sync queue
D) All of the above
3. When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?
A) Prospects were removed from the recipient list after clicking the call-to-action link.
B) Prospects were deleted after clicking the call-to-action link.
C) Prospects clicked the unsubscribe link.
D) Prospects clicked the call-to-action link multiple times.
4. A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?
A) The user should have made Email Template A the primary template.
B) Email Template A should have been deleted after creating the copy.
C) The metrics would be attributed to Email Template B.
D) An email template's metrics do not change after the template is used one time.
5. LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?
A) The prospect is removed from the suppression list
B) The prospect is marked as optad out.
C) The prospect is removed from the recipient list
D) The prospect is removed from both the suppression list and the recipient list.
Solutions:
| Question # 1 Answer: B,C,E | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: A |
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