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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?

A) Custom roles override an individual user's granular permission assignments.
B) Custom roles are only available within the business in which they were created.
C) Custom roles are available on their Marketing Cloud account.
D) Custom roles can only be edited by the user who created the role initially.

2. A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use Smart Capture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

A) AMPscript
B) HTML
C) CSS
D) SQL

3. A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?

A) Synchronized Data Sources.
B) Cloud Pages
C) Query Studio
D) Journey Builder

4. A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?

A) Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
B) Add their Email Address in the Query Activity Notifications Field
C) Configure the "Event Notification Service" in Setup with their Email Address
D) Install the Marketing Cloud App on phone to receive Push Messages

5. Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?

A) Building desirable sending history and data will be variable based on list size and engagement.
B) The IP address is on reserve, is already in use, and has an email sending history.
C) Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
D) Sending in large volumes will alert ISPs the new IP Address is now in use.

Solutions: