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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Administration | 11% | - Field creation, editing and mapping - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce |
| Email Marketing | 20% | - Difference between Emails and Email Templates - Email capabilities and use cases - Email reporting metrics |
| Reporting and Analytics | 8% | - Conversion and engagement metrics - Dashboard interpretation - Campaign and lifecycle reporting |
| Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages |
| Lead Management | 24% | - Segmentation rules - Scoring and grading: definition and management - Lists: types, capabilities and creation - Completion actions - Page actions - Automation rules: components and use cases - Custom redirects: capabilities and use cases |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?
Choose 3 answers
- A. Check the Profile tab to make sure the prospect has the right drip program profile.
- B. Check the Overview tab to determine whether the prospect is unmailable.
- C. Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.
- D. Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent.
- E. Check the Audits tab to see if the prospect was on the correct lists when the email was sent.
Correct Answer: B,C,E 🗳️
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What could cause standard sync actions from occurring?
- A. Salesforce API limit has been reached
- B. Connector is not verified or has become unverified
- C. A large sync queue
- D. All of the above
Correct Answer: D 🗳️
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When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?
- A. Prospects were removed from the recipient list after clicking the call-to-action link.
- B. Prospects were deleted after clicking the call-to-action link.
- C. Prospects clicked the unsubscribe link.
- D. Prospects clicked the call-to-action link multiple times.
Correct Answer: D 🗳️
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A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?
- A. The user should have made Email Template A the primary template.
- B. Email Template A should have been deleted after creating the copy.
- C. The metrics would be attributed to Email Template B.
- D. An email template's metrics do not change after the template is used one time.
Correct Answer: C 🗳️
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LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?
- A. The prospect is removed from the suppression list
- B. The prospect is marked as optad out.
- C. The prospect is removed from the recipient list
- D. The prospect is removed from both the suppression list and the recipient list.
Correct Answer: A 🗳️
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