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GAQM CSMP-001 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Telemarketing | - Verbal Communication Skills - Pre-call Planning and Scripting - Follow-up and Closing Techniques - Trust Building and Negotiation |
| Dynamite Sales Presentations | - Elements of Successful Presentations - Proposal Writing and Formats - Presentation Preparation - Professional Delivery Techniques |
| Marketing and Sales | - Mission Statements - Recognizing Trends - Developing a Marketing Plan - Advertising and Networking - Market Research - Strategies for Success - Defining Marketing - Brochures and Trade Shows |
| Body Language | - Professional Appearance and Etiquette - Facial Expressions and Gestures - Mirroring and Rapport Building - Personal Space and Posture |
| Basic Internet Marketing | - Email Marketing - Online Advertising - Internet Marketing Plan Development - Search Engine Optimization (SEO) |
| Branding | - Brand Measurement and Analysis - Brand Definition and Strategy - Positioning, Name and Slogan Development - Visual Identity and Brand Experience |
| Marketing with Social Media | - Social Media Strategy and Planning - Metrics, Analytics and Damage Control - Social Media Fundamentals - Platform Usage: Facebook, LinkedIn, Twitter, YouTube, etc. |
| Building Relationships for Success in Sales | - Verbal and Non-Verbal Communication - Networking and Small Talk Skills - Customer Focus and Influence Factors - Relationship Selling Principles |
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