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IBM 000-M99 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Governance and Best Practices | - Privacy considerations in analytics tracking - Enterprise deployment best practices |
| Implementation and Data Quality Assurance | - Data accuracy and troubleshooting methods - Tag validation and debugging techniques |
| Web Analytics Reporting and Metrics | - Standard reports interpretation and KPI analysis - Conversion funnels and customer journey tracking |
| Segmentation and Marketing Optimization | - Campaign tracking and optimization strategies - Audience segmentation and customer behavior analysis |
| Coremetrics / IBM Digital Analytics Fundamentals | - Tagging implementation and JavaScript tracking mechanisms - Coremetrics platform architecture and data collection model |
IBM Coremetrics Technical Mastery Test v1 Sample Questions:
Which of the following is NOT a standard report category?
- A. Exposure
- B. Geography
- C. Affinities
- D. Distribution
Correct Answer: B 🗳️
Which statement regarding AdTarget ctive-Test?mode is NOT true?Which statement regarding AdTarget? ?ctive-Test?mode is NOT true?
- A. Active-Test mode should be used by both the Partner and Client organizations to ensure data syndication is performing as expected before promoting syndication to Active.
- B. Either the Client or the Partner is allowed to promote AdTarget syndication from Active-Test to Active.
- C. Active-Test mode disables syndication for all visitors except those that have set a test cookie in the browser from which they will be conducting tests.
- D. Active-Test mode is automatically enabled when a Partner approves a client request for syndication via the AdTarget UI.
Correct Answer: B 🗳️
What is the offsite Marketing Campaign URL parameter?
- A. cm_marketing
- B. marketingID
- C. cm_mmc
- D. cm_mark
Correct Answer: C 🗳️
Which of the following transaction events (Coremetrics tag types) are NOT currently supported by AdTarget for data syndication?
- A. Conversion Events
- B. Search Events
- C. Registration Events
- D. Page View Events
Correct Answer: C 🗳️
Which Intelligent Offer users can access the offer configuration page?
- A. Any 3 users, as assigned by the administrator.
- B. Not more than 5 users, as assigned by the administrator.
- C. Any user in the admin group.
- D. All users.
Correct Answer: C 🗳️
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