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IBM M2020-645 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Solution Architecture | - Deployment models - Cognos components and services |
| Customer Use Cases | - Industry applications of Cognos BI - ROI and business impact scenarios |
| Sales Positioning | - Competitive differentiation - Value proposition for enterprise BI |
| Reporting and Analytics Features | - Dashboards and visualization concepts - Standard reporting capabilities |
| IBM Cognos BI Product Overview | - Core capabilities of IBM Cognos BI - Business intelligence use cases |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
What is the major weakness of competing enterprise business intelligence solutions?
- A. Limited implementation resources.
- B. Narrow and limited BI coverage.
- C. Patched and stitched architectures.
- D. Poorly rated by industry analysts.
Which type of user of IBM Cognos BI is mostly likely to explore and analyze data from multiple sources?
- A. Customer
- B. Executive
- C. Business analyst
- D. Business manager
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What is NOT a specific need that marketing teams have for IBM Cognos BI?
- A. To analyze and allocate marketing resources across channels.
- B. To gain visibility into the sales pipeline on opportunities created through demand generation.
- C. To know the effectiveness of their campaigns.
- D. To design and automate demand generation campaigns.
A company is looking to improve their team decision-making through collaboration and collective intelligence.
Which feature of IBM Cognos BI best meets this requirement?
- A. IBM SPSS integration
- B. IBM Connections included
- C. Active Report authoring
- D. IBM OpenPages integration
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What is a key question to ask an IT manager when selling IBM Cognos BI?
- A. Can you describe how you analyze information to make decisions?
- B. Do you currently rely on spreadsheets for reporting?
- C. How long do quarterly budgeting and forecasting processes take?
- D. Do you have a difficult time meeting the needs around information requests?
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