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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. The LIVE customer profile is particularly valuable as a predictor since it

A) captures all web interactions for any customer
B) maintains visit activity over time, and also captures off-site impressions
C) solicits customer feedback directly
D) keeps all customer history in a cookie on their computer

2. Smarter Commerce is focused on which of the following 3 dimensions with respect to the customer?

A) Customer demographics, customer geography, customer affluence.
B) Customer returns, customer purchases, customer order changes.
C) Customer insight, customer value strategy, customer & partner engagement.
D) Customer potential, customer transaction capture, customer fulfillment.

3. In order to effectively implement ___________ you must be able to aggregate line items from individual orders to send to suppliers and then separate them out again for customer fulfillment.

A) cross-channel order management
B) social marketing
C) store operations
D) supply chain visibility

4. What is one key benefit of the collaboration network?

A) Reduced employee turn-over.
B) Best-of breed product design.
C) Rapid partner on-boarding.
D) Understanding customer preferences.

5. The web marketing continuous optimization platform can drive which of the following capabilities?

A) Automate customer recommendations based on LIVE profile.
B) All of the above.
C) Target through online advertisements based on interaction history.
D) Optimize paid search advertising.

Solutions: