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IBM M8010-238 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing & Commerce Integration | 20% | - Multi-channel experience management - Precision marketing capabilities - Analytics and campaign management |
| IBM Commerce Solutions Overview | 20% | - Supported business models (B2C, B2B, B2B2C) - Key value propositions - WebSphere Commerce platform capabilities |
| Selling & Positioning IBM Commerce | 25% | - Competitive differentiators - Customer pain points and solution mapping - Deployment models: On-premise vs Cloud |
| Order Management & CPQ Solutions | 35% | - Order capture and fulfillment processes - Pricing rules and management - Configure, Price, Quote (CPQ) fundamentals - Enterprise product configuration complexity |
IBM Commerce Solutions Selling/Order Mgmt Sales Mastery Test v1 Sample Questions:
1. What business models does WebSphere Commerce support?
A) B2C and B2B eCommerce
B) B2C,B2B and Supply Chain
C) B2C eCommerce
D) B2C, B2B and indirect selling including B2B2C
2. How can you make Business flows configurable and adaptive in Order Management?
A) By doing a value chain analysis.
B) By altering the process model.
C) With customization.
D) With change request management.
3. IBM Sterling CPQ has customers in many different verticals. Which combination of verticals reflects most accurately, the CPQ customers?
A) Manufacturing, HighTech, Communication/Media/Entertainment/ LifeScience, Consumer.
B) Communication/Media/Entertainment/ LifeScience, High Tech, Pharma, Consumer.
C) Manufacturing, High Tech,Communication/Media/Entertainment, LifeScience, and Education.
D) LifeScience, Manufacturing, Construction, Communication/Media/Entertainment/ Consumer.
4. The key value proposition of WebSphere Commerce Precision Marketing engine is to allow businesses to _________________.
A) build an ongoing dialog with shoppers using triggers and actions
B) leverage marketing analytics to tune marketing activities
C) budget and plan marketing campaigns across channels
D) deliver a personalized shopping experience based on user identity
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: A |
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