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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing Concepts & Best Practices | 20% | - Deliverability and sender reputation - Email design and accessibility best practices - Email marketing fundamentals - Compliance and regulations (CAN-SPAM, GDPR, CASL) |
| Topic 2: Email Creation & Testing | 25% | - Dynamic content and personalization - Sender authentication (SPF, DKIM, DMARC) - Preview, test send, and validation - Email Studio tools and editors |
| Topic 3: Sending & Automation | 20% | - Guided sends and user-initiated sends - Triggered emails and transactional sends - Journey Builder fundamentals - Automation Studio basics |
| Topic 4: Tracking & Reporting | 10% | - Interpreting results and optimization - Standard reports and dashboards - Key metrics (open, click, bounce, conversion) |
| Topic 5: Subscriber & Data Management | 25% | - Subscriber status and preferences - Segmentation and audience creation - Data extensions and list management - Import/export and data quality |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
- A.
- B.
- C.
Correct Answer: B 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?
- A. Mobile Responsive
- B. Mobile Aware
- C. Responsive Aware
Correct Answer: B 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?
- A. Manage Files in File Transfer.
- B. Specify character encoding in import file.
- C. Configure Field-Level Encryption in import file.
Correct Answer: C 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?
- A. Use Email Address as Subscriber Key.
- B. Select 'Deduplicate by Email' checkbox.
- C. Mark the field as the Primary Key.
Correct Answer: C 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?
- A. Tracking tab in Journey Bulkier
- B. Overview tab in email Studio
- C. Pending tab in Content Builder
Correct Answer: B 🗳️
Explanation: Only visible for UpdateDumps members. You can sign-up / login (it's free).
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