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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
1. A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.
What guidance should be given to the email developer to ensure the interactive form displays correctly?
A) Ensure the 'Optimize for Gmail' checkbox is selected.
B) Ensure characters in the CSS tags are limited to 16kB.
C) Ensure fallback content has been configured for Gmail.
2. Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?
A) Use a File Drop starting source.
B) Trigger the automation via API.
C) Schedule the automation to run hourly.
3. Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?
A) Add complementary SMS campaigns.
B) Create more focused segmented lists for messaging.
C) Focus on action-driven subject lines.
4. A marketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.
Which tool should help create this table?
A) Audience Studio
B) Data Designer
C) Automation Studio
5. Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used to accommodate this setup?
A) Wait Activity
B) Scheduled Automation
C) Triggered Automation
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: C |

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