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Salesforce EML-101 Exam Syllabus Topics:

SectionWeightObjectives
Content Creation & Editing30%- Content Blocks
  • 1. AMPscript basics
    • 2. Personalization strings
      • 3. Static and dynamic blocks
        - Email Content Design
        • 1. Responsive design
          • 2. HTML editing and formatting
            • 3. Drag-and-drop editor
              Content Builder Fundamentals25%- Asset Management
              • 1. Upload and import assets
                • 2. Version control and updates
                  • 3. Folders and permissions
                    - Overview and Navigation
                    • 1. Search, filter, and tagging
                      • 2. Asset library organization
                        • 3. Interface and workspace
                          Templates & Reusable Content20%- Cross-Channel Content
                          • 1. Content synchronization
                            • 2. Content reuse across channels
                              - Template Creation
                              • 1. Locked content areas
                                • 2. Template management
                                  • 3. Building templates
                                    Testing, Publishing & Best Practices10%- Preview & Validation
                                    • 1. Email rendering previews
                                      • 2. Spam and link checks
                                        - Compliance & Performance
                                        • 1. CAN-SPAM and GDPR
                                          • 2. Content optimization
                                            Personalization & Dynamic Content15%- Advanced Personalization
                                            • 1. Subscriber data integration
                                              • 2. Testing personalized content
                                                - Dynamic Content Rules
                                                • 1. Audience segmentation
                                                  • 2. Rule-based content display

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