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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Measurement and Optimization | - Reporting and analytics
|
| Topic 2: Data and Customer Profiles | - Data ingestion and identity resolution
|
| Topic 3: Implementation and Configuration | - Setup and deployment
|
| Topic 4: Marketing Cloud Personalization Fundamentals | - Platform overview and capabilities
|
| Topic 5: Segmentation and Personalization | - Audience segmentation strategies
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
1. Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
A) ProductETL
B) Transaction ETL
C) External email campaign events ETL
D) Manual segment ETL
2. What are IS machine learning powered algorithms called?
A) Data Science Workbends
B) Einstein Decisions
C) Machine Learning Tools
D) Einstein Recipe
3. A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?
A) A/B test segment
B) Third party segment
C) Location-based segment
D) Control group segment
4. What is themaximum number of user attributes you can setup per dataset?
A) 500
B) 50
C) 100
D) 250
5. When should you define goals and filters?
A) Over time, when you have something new you want to meausure
B) When you are reviewing campaign statistics for a published campaign
C) Before launching a campaign that you want to measure against a goal or filter
D) After launching a campaign that you want to measure against a goal or filter
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: B |
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