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Salesforce Interaction Studio is a powerful marketing automation tool that allows companies to personalize customer journeys using real-time data. The tool enables marketers to deliver personalized content and offers to customers based on their behavior and preferences. With Salesforce Interaction Studio, companies can optimize their marketing campaigns and drive better results.
NEW QUESTION # 42
How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?
- A. Immediately
- B. Daily
- C. Every 15 minutes
- D. Hourly
Answer: C
NEW QUESTION # 43
How quickly does interaction studio synthesize and activate date to gauge and respond to an individual’s in-the-moment intent, across channels?
- A. 30 milliseconds
- B. 1 minutes
- C. 30 Seconds
- D. 1 second
Answer: A
NEW QUESTION # 44
How does a developer share web templates from one dataset to another?
- A. Deployment manager
- B. Download to zip file, upload zip file
- C. Clone
- D. Copy
Answer: B
NEW QUESTION # 45
In the user interface what is the visual representation of the data about a single visitor including preference?
- A. Single view of customer
- B. Single source of truth
- C. unified customer profile
- D. Unified view of customer
Answer: C
NEW QUESTION # 46
How many days after the date of upload will files be deleted from the SFTP?
- A. 60 days
- B. 180 days
- C. 90 days
- D. 30 days
Answer: A
NEW QUESTION # 47
Which three components of a recipe are optional when configuring a new algorithm?
- A. Variation
- B. Boosters
- C. Ingredients
- D. Exclusions
- E. Decisions
Answer: A,B,D
NEW QUESTION # 48
A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?
- A. Similar Items
- B. Co-Browse
- C. Trending
- D. Co-Buy
Answer: D
NEW QUESTION # 49
What are the three ways segments are used in Interaction studio?
- A. Targeting for campaigns
- B. Analytics, trends and engagement
- C. Set goals and filters
- D. Recommending products
- E. Creation related lists within salesforce CRM
Answer: A,B,C
NEW QUESTION # 50
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]
- A. Data-in, understand, engage, data-out, analyse
- B. Identify, understand, decide, act, analyse
- C. Profile, insight, understand, act, analyse
- D. Know, understand, personalise, engage, analyse
Answer: B
NEW QUESTION # 51
What are IS machine learning powered algorithms called?
- A. Machine Learning Tools
- B. Einstein Recipe
- C. Data Science Workbends
- D. Einstein Decisions
Answer: B
NEW QUESTION # 52
Which ingredient shows a visitor products or content based on a 'people like me' algorithm?
- A. Similar Items
- B. Co-Browse
- C. Collaborative Filtering
- D. Trending
Answer: C
NEW QUESTION # 53
How quickly does interaction studio synthesize and activate date to gauge and respond to an individualars in-the-moment intent, across channels?
- A. 30 milliseconds
- B. 1 minutes
- C. 30 Seconds
- D. 1 second
Answer: A
NEW QUESTION # 54
What are two ways to populate the interaction studio catalog? [check]
- A. Third-party integration
- B. Email pixel
- C. ETL Feed
- D. Web sdk
Answer: C,D
NEW QUESTION # 55
The sitemap provides the functionality that enables IS to identify which three items?
- A. campaign
- B. content zones
- C. attributes
- D. Templates
- E. Page types
Answer: B,C,E
NEW QUESTION # 56
How does IS define web template?
- A. A google Chrome Extension
- B. The events and behavior of what will be captured on the websites
- C. A repeatable framework used to create a web campaign
- D. An area on your site that a developer has configured.
Answer: C
NEW QUESTION # 57
In which two locations in the pageType definition can a developer pass in attributes?
- A. onActionEvent
- B. cashdom
- C. Ismatch
- D. Listeners
Answer: A,D
NEW QUESTION # 58
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
- A. Immediate
Answer: A
NEW QUESTION # 59
A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
- A. IS uses probability matching to determine if two or more profiles represent for user identity
- B. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
- C. IS users third party software to match anonymous and knows identifies
- D. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
Answer: C
NEW QUESTION # 60
What are the three types of mobile campaigns a business user can create in IS?
- A. Push Message
- B. JSON Data A
- C. Browser Notification
- D. In-App Notification
- E. SMS Text Message
Answer: A,D
NEW QUESTION # 61
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