2021 Realistic Verified C_C4H260_01 exam dumps Q&As - C_C4H260_01 Free Update
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C_C4H260_01 Exam Certification Details:
| Sample Questions: | SAP C_C4H260_01 Exam Sample Question |
| Level: | Associate |
| Exam: | 80 questions |
| Languages: | English |
| Duration: | 180 mins |
| Cut Score: | 59% |
SAP C_C4H260_01 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Marketing Analytics < 8% | Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports. |
| Segmentation 8% - 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. |
| Integration and Data Upload > 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management. |
| Extensibility > 12% | Explain varous extensibility options and ways to implement them |
| Business Administration 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. |
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Campaign and Journey Orchestration > 12% | Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns. |
| Lead- and Account-Based Marketing < 8% | Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities. |
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
NEW QUESTION 40
You are receiving sales order data from different channels and you would like to differentiate by channel on the contact profile to better understand the journey of the customer. Which of the following the settings are needed to allow this? Note: There are 3 correct Answers to this question.
- A. Create and assign interaction channel
- B. Assign an interaction type to communication medium
- C. Assign media type
- D. Create interaction type
- E. Create interaction reason
Answer: A,B,D
NEW QUESTION 41
A B2B company did a redistribution in their SAP ERP system where each account received a new account team member. They need to change the data within SAP Marketing Cloud in order to continue their current campaigns. What Odata Services should be used to perform the update? Note: There are 2 correct Answers to this question.
- A. CUAN_BUSINESS_PARTNER_IMPORT_SRV
- B. API_MKT_CMPGN_SUCCESS_IMPORT_SRV
- C. API_MKT_INTERACTION_SRV
- D. API_MKT_CONTACT_SRV
Answer: A,B
NEW QUESTION 42
The values for gender maintained in SAP Marketing Cloud are as follows: ID Value F Female M Male You have connected a third-party system to your SAP Marketing Cloud system and the value in the gender field in the third-party system is Woman/Man. Once the contact data is uploaded into SAP Marketing Cloud what application can be used to resolve this discrepancy?
- A. Manage interest
- B. User interface adaption
- C. User lists
- D. Map free text
Answer: D
NEW QUESTION 43
A marketer wants to set up a daily run campaign with a dynamic target group of people who live in a specific region of a country. There is no customer data referencing that specific region in the system yet. What do you need to do to set up the campaign in advance?
- A. Enable the region attribute as a Key Figure Dimension.
- B. Enable the unfiltered value help of the region attribute via the Segmentation Configuration app.
- C. Enable the region attribute in the Target Group Configuration app.
- D. Enable the region attribute in the Segmentation Profile app.
Answer: B
NEW QUESTION 44
What reporting options are available as part of analytics within SAP Marketing Cloud? Note: There are 2 correct answer: to this question.
- A. System reports
- B. Operational reports
- C. Consumer reports
- D. Analytics Stories
Answer: A,B
NEW QUESTION 45
Your customer wants to send a discount to every consumer as soon as they install their mobile app.
Which of the following are the correct campaign types to use? Note: There are 2 correct Answers to this question.
- A. Trigger-based
- B. Paid search
- C. Mobile Campaign
- D. Facebook
Answer: A,C
NEW QUESTION 46
Which of the following business objects can be used to activate the approval process? Note: There are 3 correct Answers to this question.
- A. E-mail template
- B. Campaign
- C. Target group
- D. Marketing plan
- E. Segmentation models
Answer: A,B,D
NEW QUESTION 47
You want to provide your customers with the most relevant offers for summer, based on their gender and age. What do you need to create in SAP Marketing Cloud to do this? Note: There are 3 correct Answers to this question.
- A. Offer Recommendation
- B. Segmentation profile
- C. Buying propensity score
- D. Campaign
- E. Offer
Answer: A,B,D
NEW QUESTION 48
You want to create an engagement score that behaves differently depending on the country the contact comes from and the timestamps of the interactions. Which rules allow you to meet your requirements with one score? Note: There are 2 correct Answers to this question.
- A. The system automatically detects the context where the score is executed and selects the best-fitting rule model for score calculation.
- B. If a rule consists of more than one condition, they are always logically combined by OR.
- C. If two rule models with the same validity are active, no rule model is executed.
- D. A score can have more than one rule model, because rules can have different validity and application scope.
Answer: A,D
NEW QUESTION 49
How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct Answers to this question.
- A. By allocating budget for marketing activities and plan budgets
- B. By triggering up-selling to higher valued product bundles
- C. By running campaigns to prolong contracts
- D. By grouping marketing objects, such as programs and campaigns
Answer: A,C
NEW QUESTION 50
Which of the following are communication prerequisites for integrating SAP Marketing Cloud with public APIs? Note: There are 3 correct answer: to this question.
- A. Create a communication system.
- B. Assign communication users to the communication system.
- C. Activate the scenario to enable communication.
- D. Assign a communication system to the communication scenario.
- E. Create a communication arrangement.
Answer: A,D,E
NEW QUESTION 51
You want to customize e-mail content based on consumers' buying behavior in the Web shop. Which settings do you need to change in the Content Studio?
- A. Structure Changeable
- B. Communication Category
- C. Tags
- D. Personalization
Answer: C
NEW QUESTION 52
You want to add custom fields for different business contexts such as interaction contacts, and interactions. Which apps allow you to check if custom fields have been added and are ready to be moved to the production system? Note: There are 2 correct Answers to this question.
- A. Import Software Collection
- B. Custom Catalog Extensions
- C. Export Software Collection
- D. Extensibility Inventory
Answer: A,C
NEW QUESTION 53
You have a requirement that can be fulfilled by creating a custom business object (CBO) and enabling an OData Service. Which step is unique to this situation compared to other regular integration set up tasks for standard use cases?
- A. Create Communication Arrangement
- B. Create Communication User
- C. Create Communication Scenario
- D. Create Communication System
Answer: A
NEW QUESTION 54
When it comes to best practices and how to configure your data sources, what needs to be considered with regard to interactions? Note: There are 2 correct Answers to this question.
- A. Load interactions before creating the respective contacts.
- B. Use standard interaction types where possible.
- C. Load master data and transactional data in one package for a given API.
- D. Use the same interaction types for the same events.
Answer: A,C
NEW QUESTION 55
You want to integrate SAP Marketing Cloud and SAP Analytics Cloud using single sign-on. What is the Business Role in SAP Analytics cloud that you need to perform this task?
- A. System Administrator
- B. BI Admin
- C. Application Creator
- D. System Owner
Answer: A
NEW QUESTION 56
You want to modify the creation of the best record.What are the correct steps to implement the custom logic? Note: There are 3 correct Answers to this question.
- A. Publish an implementation description to your test system.
- B. Create filter conditions via Live Target Groups.
- C. Test custom logic using predefined test variants.
- D. Export in Manage Your Solution by creating a change project.
- E. Create an implementation description using ABAP for key users.
Answer: A,C,E
NEW QUESTION 57
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SAP C_C4H260_01 Exam Description:
The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
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