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NEW QUESTION # 25
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
- A. inbox message Is replaced for users who read the first message.
- B. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
- C. the inbox message is replaced for all user.
- D. the inbox message is replaced only for users who do not exist:
Answer: B
Explanation:
Using the replace inbox message feature in Salesforce Marketing Cloud, when your audience has changed and some of the contacts who received the first message no longer exist, the handling is as follows:
* D: Inbox message is replaced for existing users and deleted for users who do not exist. This ensures that only current, valid users receive the updated message, maintaining the relevance and accuracy of your marketing communications.
NEW QUESTION # 26
28, Whit are the functionalities of ad studio. Select multiple.
- A. facebook advanced match.
- B. Iinkedin Company match.
- C. tiktok user match.Ez
- D. linkedin user match.
- E. myspace user match.
Answer: A,B,D
NEW QUESTION # 27
What is true about contact data and journey data.
- A. Contact data is static and journey data is updated data
- B. Journey data is static and contact data is updated data.
Answer: B
NEW QUESTION # 28
How are profiles merged In IS:
- A. Probabilistic matching
- B. Once a day
- C. Deterministic matching on matched identities
Answer: C
Explanation:
In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities.
This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer's interactions and behaviors across different channels, providing a reliable basis for personalized engagement.
NEW QUESTION # 29
What is the prerequisite to create advertising studio audience:
- A. Set user opt in data.
- B. Create advertising/business account on the required and network and setup the ad account integration in MC
- C. There is no prerequisite as all setup is done.
Answer: B
NEW QUESTION # 30
Where would you add a topic profile
- A. Social studio automate
- B. Admin settings
- C. Workspace settings
- D. Social studio engage
Answer: B
NEW QUESTION # 31
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple
- A. Are u using attribute to attribute comparison.
- B. Is there any spelling mistake in your contact attributes.
- C. Are there any eligible matching orders for that particular contact
Answer: A
NEW QUESTION # 32
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. hourly
- B. Biweekly
- C. monthly
- D. daily
Answer: B
NEW QUESTION # 33
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
- A. Understand, decide act
- B. Listen, Understand , Act
Answer: B
Explanation:
In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities.
This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer's interactions and behaviors across different channels, providing a reliable basis for personalized engagement.
NEW QUESTION # 34
What user permission is required to configure SSO in social studio.
- A. full user
- B. Super user
- C. limited user
- D. custom user
Answer: B
NEW QUESTION # 35
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
- A. Rest api
- B. Email soap api
- C. Journey api
- D. Transactional messaging api.
Answer: A,D
Explanation:
To send a real-time email with a dynamic buy link when stock levels drop below 50, the most effective APIs to use are:
* B: REST API: This API can be used to integrate real-time triggers from your stock management system to Salesforce Marketing Cloud. It allows you to send real-time communications based on stock changes.
* C: Transactional Messaging API: Specifically designed for real-time, triggered messaging, this API is ideal for sending transactional emails that include dynamic content like a buy link based on immediate changes in data, such as inventory levels.
NEW QUESTION # 36
What does Einstein copy Insight take into account,(Select 3 answer)
- A. spelling and punctuation errors
- B. emotional tone of subject line
- C. Frequently used phrases in subject line
- D. engagement data
Answer: B,C,D
Explanation:
Einstein Copy Insights in Salesforce Marketing Cloud uses natural language processing to analyze the effectiveness of email subject lines. It considers:
* A. Frequently used phrases in subject lines: To identify trends and common phrases that resonate with audiences.
* C. Emotional tone of subject lines: To gauge the emotional impact and appeal of the language used.
* D. Engagement data: To correlate specific phrases or tones with higher engagement rates, thus providing insights into what works best in subject lines.
NEW QUESTION # 37
When are customers eligible to be send a message in STO(when customer will engage then its sent)
- A. Within the first minute of next hour.
- B. immediately when the STO activity arrives
- C. with the next hour
- D. At the hour user engages Within the next 24hours
Answer: C
Explanation:
For Send Time Optimization (STO) in Salesforce Marketing Cloud, the time a customer is predicted to engage with an email determines when they are sent the message. The email is dispatched within the next hour following the STO activity's processing, aligning the send time with anticipated engagement peaks based on historical data. This method ensures that messages are likely to be opened when customers are most active, optimizing engagement rates.
NEW QUESTION # 38
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
- A. Unified customer profile
- B. Data aggregation
- C. Orchestration
Answer: A,C
NEW QUESTION # 39
Select features Einstein content selection, Select 2
- A. Content selection based on business rules
- B. Uses open time email content
Answer: A,B
Explanation:
Einstein Content Selection features include:
* A. Uses open time email content: This allows for dynamic content adjustments when an email is opened, ensuring the content is relevant at the exact moment of engagement.
* B. Content selection based on business rules: This enables marketers to define specific rules that dictate content selection, ensuring alignment with business objectives and audience segmentation.
NEW QUESTION # 40
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
- A. 0
- B. No limit
- C. 1
- D. 2
Answer: B
Explanation:
In Salesforce's Social Studio, specifically within the Engage tab:
* D. No limit: There is no limit to the number of columns that can be used in each Engage tab. This flexibility allows users to tailor their social media monitoring and engagement workspace to their specific needs, accommodating various accounts and types of interactions without a predefined cap on columns.
NEW QUESTION # 41
Difference between inbox message and in app message.
- A. Inbox messages can be used only in los whereas in app message can also be used in android
- B. Inbox message is displayed once but in app message is displayed repeatedly
- C. Inbox message is displayed and stored in device in app message is displayed only 1 time
Answer: C
NEW QUESTION # 42
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