New 2021 Guaranteed Success with UpdateDumps 1D0-623 Dumps CIW PDF Questions
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NEW QUESTION 21
Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?
- A. Community
- B. Platform
- C. Executive
- D. Campaign
Answer: D
NEW QUESTION 22
Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings.When he creates a social media posting, which of the following messages would be an effective call to action?
- A. Watch this video compilation to see what services we have to offer.
- B. Schedule a video shoot today, to receive a 10% discount
- C. Share this with all of your friends
- D. Message me for details
Answer: B
NEW QUESTION 23
A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site.
What is the most cost effective way to make sure potential customers can still reach him?
- A. Ignore the other sites because his primary audience does not participate on them.
- B. Hire someone to create and maintain his online presence on other social media sites.
- C. Create placeholder pages that redirect visitors to his Web site or other social media sites.
- D. Expand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)
Answer: C
NEW QUESTION 24
During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?
- A. Define strategies, implement; monitor and adjust; listen and analyze
- B. Implement, monitor and adjust.
- C. Implement, monitor and adjust, listen and analyze.
- D. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust
Answer: D
NEW QUESTION 25
Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?
- A. A political campaign for mayor of a large city
- B. A circus performance troupe that travels the country
- C. A car manufacturer that makes trucks, sedans and hybrids
- D. A large financial services company providing payroll processing
Answer: D
NEW QUESTION 26
Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?
- A. Reach, relevance, and resonance.
- B. Promotion, sharing, and engagement
- C. The 80/20 rule
- D. The 90/9/1 rule.
Answer: B
NEW QUESTION 27
Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?
- A. The total number of followers on each platform If each platform gains at least 10% more followers, the campaign will be considered a success.
- B. The number of link-clicks each post receives If more than 50 followers did campaign, it will be considered a success.
- C. The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, if will be considered a success.
- D. An increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.
Answer: D
NEW QUESTION 28
Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?
- A. Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.
- B. Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.
- C. Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.
- D. Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.
Answer: A
NEW QUESTION 29
A major winter storm has closed a highway that runs through a national park The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance.This behavior is commonly referred to as;
- A. crowshapping
- B. crowdrising.
- C. crowsouring
- D. crowfunding
Answer: C
NEW QUESTION 30
A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this?
- A. Data mining and patterning
- B. Data transformation
- C. Evaluation and interpretation
- D. Target data preprocessing
Answer: D
NEW QUESTION 31
A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?
- A. Cross post new projects from a quiters group.
- B. Offer free yarn skeins to first time posters.
- C. Create instructional videos of previously posted projects.
- D. Encourage the frequent posters to contribute more.
Answer: B
NEW QUESTION 32
Which of the following is a benefit researching and social media personas for a business?
- A. Helps you keep the cost of purchasing social media ads to a minimum.
- B. Helps you identify problem areas in your campaign during the monitor and adjust phase.
- C. Helps you identify the demographics of your current audience.
- D. Helps you focus on who your main brand consumer is and seeing your products from their perspective.
Answer: B
NEW QUESTION 33
Jenn works for a company that sells non-toxic, environmentally friendly cleaning products.She is making a list of content she would like to use in the social media campaign.What content should she create in order to have an impact across multiple social media platforms?
- A. A profile and a cover photo to repurpose across all platforms and a full length video of an infomercial the company recently aired on regional television
- B. Several trendy collage images with various filters, an elaborate infographic explaining the chemistry behind their cleaning products and video interviews with various members o( the marketing and sales team
- C. Images that contain the brand color scheme and products, infographics on the impact of toxic cleaning chemicals on the environment compared to their products and videos demonstrating how well the products work
- D. A wide variety of images with eye-popping color schemes, infographics similar to their competitors' and a podcast discussing how well their products work
Answer: C
NEW QUESTION 34
Which of the following is the chief disadvantage to using social media?
- A. You can gather information about what customers want in products.
- B. A company can lose control of how its corporate logo is used.
- C. A company must establish policies covering social media usage and provide training
- D. In a crisis situation, a company's reputation can be damaged quickly.
Answer: D
NEW QUESTION 35
A game development company wants to create a new action adventure game. They already have an established online presence that includes many players of their existing games . They ask the players for ideas and scenarios for the new game. What stage of social community building is this?
- A. Leverage
- B. Creation
- C. Growth
- D. cultivation
Answer: C
NEW QUESTION 36
When evaluating a visualization of social network members, the influencers are generally considered the most important This is known as?
- A. Structural equivalence
- B. Reciprocity
- C. Centrality
- D. Transivity
Answer: D
NEW QUESTION 37
A marketing company is developing a promotional service that it will offer to various clients.The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available.What kind of business client would best benefitfrom this social mediastrategy's?
- A. An art gallery selling antique paintings.
- B. A mobile pet grooming service.
- C. A gourmet food truck selling upscale sandwiches.
- D. A franchise restaurant company with 30 locations.
Answer: A
NEW QUESTION 38
A large paper products company has recently hired a new CEO She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:
- A. corporate reorganization
- B. executive buy-in.
- C. market repositioning
- D. return on engagement (ROE)
Answer: B
NEW QUESTION 39
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