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Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

When harmonizing the Objective field from within the data stream mapping, which advantage is gained?

A) Scalability
B) Performance (Performance when loading a dashboard page)
C) Ease of Maintenance
D) Ease of Setup

2. An implementation engineer is requested to extract the first three-letter segment of the Campaign Name values.
For example:
Campaign Name: AFD@Mulop-1290
Desired outcome: AFD
Other examples:

Which formula will return the desired values?

A) EXTRACT(EXTRACT(csv['campaign_name]]/@',1),-,0)
B) EXTRACT(csv[campaign_name'],-,0)
C) LEFT(EXTRACT(csv[campaign_name'}/-',1),3)
D) LEFT(EXTRACT(csy['campaign_name]],~',0),3)
E) EXTRACT(csv[campaign_name!;@',1)

3. An Implementation engineer is requested to create a new harmonization field 'Offer' and apply the following logic:

The implementation engineer to use the Harmonization Center. Which of the below actions can help implement the new dimension 'Offer?

A) Two separate patterns (filtered by Linkedin or AdRoll sources).
Another single pattern for Campaign Name (filtered by Google Analytics source).
A total of 3 patterns.
B) Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute.
Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source).
A total of 3 patterns
C) Two separate patterns (filtered by Linkedln or AdRoll sources).
Another single pattern for Web Analytics Site Source (filtered by Google Analytics source), extracting all three positions A total of 3 patterns.
D) Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping A formula that reflects the logic above will be populated within a Web Analytics Site custom attribute Another pattern to be created for the newly Web Analytics Site custom attribute (filtered by Google Analytics source).
A total of 3 patterns.

4. What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

A) No mappable measurements - all measurements are calculated
B) Pacing - daily rows are being created for every lead and opportunity keys
C) When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
D) The data is stored at the workspace level.

5. An implementation engineer has been asked by a client for assistance with the following problem:
The below dataset was ingested:

However, when performing QA and querying a pivot table with Campaign Category and Clicks, the value for Type' is 4.
What could be the reason for this discrepancy?

A) A mapping formula was populated, indicating not to bring Type! values.
B) The measurement 'Clicks' is set as a percentage.
C) The aggregation function is set as LIFETIME
D) The aggregation function is set as AVG

Solutions: