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IBM M2020-229 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Industry Applications | - Risk management and fraud detection - Marketing optimization and campaign analytics - Customer analytics and segmentation |
| Topic 2: IBM SPSS Use Cases | - Predictive modeling and forecasting scenarios - Operational decision-making support |
| Topic 3: IBM SPSS Predictive Analytics Overview | - Core capabilities of SPSS predictive solutions - Introduction to IBM SPSS Predictive Analytics portfolio - Business value of predictive analytics |
| Topic 4: Solution Positioning and Sales Strategy | - Value-based selling approach - Identifying customer use cases for predictive analytics - Positioning IBM SPSS against competing solutions |
| Topic 5: Sales Methodology for IBM SPSS | - Mapping solutions to business outcomes - Objection handling and value justification - Understanding customer pain points |
IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:
Which statement is true about SPSS Modeler Premium?
- A. It addresses all but one of the phases in the CRISP-DM methodology.
- B. It leverages unstructured data only.
- C. It requires no programming experience to use.
- D. It leverages structured data only.
Correct Answer: C 🗳️
Which statement is true about SPSS Text Analytics?
- A. It confirms model accuracy.
- B. It requires new users to build categories and dictionaries from scratch before it can be used.
- C. It allows users to import custom rules and categories.
- D. It supports over 100 languages.
Correct Answer: B 🗳️
A customer wants to optimize their data for simpler, more accurate, and faster models. Which family of algorithms/techniques best meets their needs?
- A. Reduction
- B. Classification
- C. Association
- D. Segmentation
Correct Answer: B 🗳️
Which SPSS product(s) are required in order to use SPSS Decision Management?
- A. SPSS Collaboration and Deployment Services and SPSS Modeler
- B. SPSS Modeler and SPSS Data Collection
- C. SPSS Collaboration and Deployment Services and SPSS Statistics
- D. SPSS Statistics and SPSS Modeler
Correct Answer: D 🗳️
A government agency is looking to develop a traditional paper survey. Which component of SPSS Data collection should the sales representative highlight?
- A. Management
- B. Authoring
- C. Reporting
- D. Interviewing
Correct Answer: B 🗳️
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