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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?

A) First-party tracking is domain-based while third-party tracking is campaign-based.
B) First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.
C) First-party tracking does not use cookies, while third-party tracking does.
D) First-party tracking tracks prospects across different website domains, while third-party tracking does not.

2. LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A) Add form completion actions to first assign to the user and then to create a Salesforce task.
B) Add form completion actions to send customized email with a call reminder to the sales user.
C) Add form completion actions to add to the engagement studio program and notify the assigned user.
D) Add form completion actions to first assign to the assigned user and then to notify the user.

3. LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?

A) Marketing data sharing rules on prospects
B) Marketing data sharing rules on opportunities
C) Marketing data sharing rules on contact roles
D) Marketing data sharing rules on accounts

4. LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A) Monitor no of prospects, form submission and email open rate reports month over month
B) Monitor no of visitors, social post enagements and natural search reports month over month
C) Monitor no of prospects, social post enagements and paid search reports month over month
D) Monitor no of visitors, form conversion and email click-through rate reports month over month

5. LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

A) When was the last time a prospect was emailed in their current email provider.
B) How many emails a month were sent from the current email provider
C) Identify the currently mailable and unmailable prospects in their current email provider.
D) The date LenoxSoft last compared data between the email provider and Salesforce.

Solutions: