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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Media Cloud and Salesforce Industries Basics | 15% | - Describe the purpose and capabilities of Media Cloud - Identify Media Cloud products and bundles - Describe the Media Cloud architecture and component relationships - Explain how Media Cloud integrates with other Salesforce clouds |
| Topic 2: Order Management and Fulfillment | 18% | - Manage order lifecycle and status tracking - Configure order items and fulfillment workflows - Describe the order decomposition process - Describe integration with third-party ad servers and systems |
| Topic 3: Sales and Order Capture | 22% | - Describe order management capabilities - Describe the lead-to-order process - Configure products, bundles, and promotions using Industries CPQ - Configure guided flows for sales processes |
| Topic 4: Media Planning and Proposal Management | 22% | - Describe the proposal creation and management process - Configure media plans and rate cards - Configure inventory and ad placement products - Manage proposal approval workflows |
| Topic 5: Audience and Inventory Management | 13% | - Describe programmatic and direct sold inventory - Configure audience segments and targeting criteria - Describe inventory management and availability - Configure rate cards and pricing models |
| Topic 6: Billing, Invoicing, and Revenue Management | 10% | - Explain integration with ERP and financial systems - Describe revenue recognition and reporting - Describe billing and invoicing processes - Configure billing schedules and rules |
Salesforce Media Cloud Consultant Sample Questions:
1. A media cloud customer needs to integrate google ad manager (GAM) with an existing middleware system using an integration procedure. What is the most secure way for a consultant to implement the authentication and credentialing requiments the integration, while also minimizing customization?
A) create a new authentication provider with custom metadata and use it within a named credential
B) implement a custom OAuth to authenticate with middleware, storing credentials in the integration procedure
C) create a remote action in the integration procedure that calls a custom Apex Class
D) modification on interation procedure is not needed since this is trough middleware and the existing named is not utilized
2. A b2b advertising publishing company is exploring salesforce to manage its advertising sales business. They require an ad ops persona to be created. Which two managed permission sets should a consultant add to the ad ops persona?
A) Media Cloud Base User
B) OmniStudioUser
C) OmniStudioAdmin
D) MediaCloudRuntime
3. Which industries CPQ API method needs to be called from the integration procedure that returns the pricing information from the out-of-the-box pricing plan?
A) priceCart
B) createCart
C) putCartsItems
D) postCartsItems
4. Which permission set license should a consultant consider using when planning to allow for internal users to leveragemanagementfeatures such as "360 view of the costumer and sales cycle", "visualizations of the key relationship including agencies and contract", and "digital contract lifecyclemanagement?"
A) communications cloud digital experience user PSL
B) subscriber lifecyclemanagementPSL
C) omniStudio Admin
D) advertising salesmanagementPSL
5. A home store wants to advertise their products on a particular tv channel owned by a publishing company.
Which channel should this media plan include?
A) Linear
B) Print
C) Digital
D) OutofHome (OOH)
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A,D | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: A |
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