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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A data team wants to automate the sync of subscribers, unsubscribes, and status from their enterprise account to their external CRM in one consolidated file. They need to find subscribers in their Marketing Cloud account and their unsubscribe data for child business units. Which two data views would they use to achieve this? Choose 2 answers

A) _BusinessUnitUnsubscribes
B) _Complaint
C) _Unsubscribe
D) _Subscribers

2. Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a Data Extension for sending. The data warehouse can be configured to place a file daily on an SFTP. Which three questions are relevant to determining a solution? (Choose 3 answers)

A) Does someone need to be notified if an error happens on import?
B) Is the data file a delta or a historical file?
C) Will the file have more than 5,000 rows?
D) Will the data file be placed on the SFTP at the same time daily?
E) Does the data extension have a data relationship?

3. A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible. What should a consultant recommend to meet this criteria?

A) Sync all custom objects to Marketing Cloud and recreate the reports for sending.
B) Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
C) Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
D) Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.

4. Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service. What product would help their use case?

A) Interaction Studio
B) Web Analytics Connector
C) Datorama
D) Report Studio

5. A consultant is designing a send logging strategy for regulatory reporting. The business needs to retain historical evidence of every email sent without affecting production send performance unnecessarily. Which recommendation is most appropriate?

A) Replace tracking extracts with Publication Lists.
B) Enable send logging only when troubleshooting.
C) Configure Send Logging with an appropriately designed Data Extension and retention strategy.
D) Copy tracking data manually after every campaign.

Solutions: